graduate student from 01.01.2020 until now
Sankt-Peterburg, St. Petersburg, Russian Federation
UDK 33 Экономика. Экономические науки
The research features the efficiency of the strategy development of congress-exhibition sector in St. Petersburg. The paper also describes the system weaknesses in the context of brand destination formation for business tourism. A powerful brand of an attractive touristic destination requires permanent diversification and improvement of the product. Business tourism is a highly remunerative segment in tourism industry. Therefore, its development is relevant for regional economy. Infrastructural environment is the determining factor for market capacity calculation. It remains important for strategic development initiatives in the sphere of positive image formation and high-quality services delivery. The methodological background included system approach to the local investment climate, which resulted in the development and classification of St. Petersburg congress-exhibition market. This approach is able to confirm direct or indirect connection between city ranks in the affected industry, as well as the actual implementation of strategic governmental initiatives. However, global strategies in the congress-exhibition service market cannot be applied to the current state of the industry in St. Petersburg. The new strategy can be implemented only after the development of a unified indivisible system approach to recording and classifying events at the congress-exhibition market. In addition, the local business processes have to be improved by applying effective experience of competitive destinations.
congress-exhibition activities, congress-exhibition services market condition, industry competitive capacity, forums, venues
1. Malykh K. A. Specific features of hotel services in the system of the congress tourism in St. Petersburg. Innovative development of service and tourism: Proc. VII Intern. Sci.-Prac. Conf., ed. Komissarova T. S., St. Petersburg, April 20, 2015, St. Petersburg, 2015, 113-117. (In Russ.)
2. Trubnikova N. V. Prospects of development MICE industry in St. Petersburg. Mezhdunarodnyi studencheskii nauchnyi vestnik, 2017, (1). Available at: http://www.eduherald.ru/article/view?id=16844 (accessed 25.04.2019) (In Russ.)
3. Chukhta A. A. Key directions and features of congress activities development in St. Petersburg. Issues of hospitality tourism development: Proc. XIII Intern. Sci.-Prac. Conf., St. Petersburg, April 27, 2017. St. Petersburg: SPbGEU, 2017, 87-89. (In Russ.)
4. Popova T. N. Tourist and congress and exhibition cluster as points of growth of the economy of St. Petersburg. Upravlenie ekonomicheskimi sistemami: elektronnyi nauchnyi zhurnal, 2015, (4). Available at: http://www.uecs.ru/uecs-76-762015/item/3424-2015-04-01-09-58-17 (accessed 20.04.2019). (In Russ.)
5. Popova T. A. Event activity as a factor of the development of tourist destination. Actual problems of labor and human development, iss. 12, eds. Sigov V. I., Kuznetsova S. V. St. Petersburg, 2014, 124-127. (In Russ.)
6. Groshev V. I., Davydova Y. A., Krasnoslobodtsev A. A., Eriashvili N. D. Features of the influence of congress and potential of Russia on the world market of business tourism. World Economy. Safety Problems, 2018, (2): 14-35. (In Russ.)
7. Pecheritsa E. V. Business tourism as a promising direction for the development of the regional economy (as in the case of St. Petersburg). Modern management technologies - 2014: Proc. Intern. Sci. Conf. Moscow, July 14-15, 2014. Kirov: MTsNIP, 2014, 733-740. (In Russ.)
8. Sidorenko Iu. S. Problems and perspectives of St. Petersburg development as a center of congress-exhibition activity and business tourism. Issues of the Russian economy modernization: Proc. I All-Russian extramural Sci.-Prac. Conf. of students, postgraduates, and young researches, St. Petersburg, December 24, 2014. St. Petersburg: SPbGU "LETI", 2014, 52-55. (In Russ.)
9. Trofimova M. S. Prospects of development of Saint-Petersburg as the center of business tourism. Sinergiia nauk, 2017, (12): 176-180. (In Russ.)
10. Dybal M. A. Corporate museums of Saint-Petersburg as the attractors of business travelers. Saint-Petersburg Economic Journal, 2016. (3): 93-102. (In Russ.)
