Moscow, Russian Federation
employee
Russian Federation
employee
Russian Federation
Digitalization has become inevitable as the demand for digital services increases. The purpose of the article is to study the development dynamics of Russian digital segment during and after the pandemic and to predict the vector of its long-term development. The authors provide evidence of dualism: on one hand, the pandemic led to new restrictions in the development of entrepreneurial activity; on the other hand, the change in demand and the high adaptability of business structures made it possible to expand the digital segment of Russian small and medium-sized businesses. The authors use methods of systematization, comparison, economic analysis, graphical method and systematic approach. The development of the Russian digital entrepreneurship sector in the context of digitalization of internal business processes, consumer communication processes, and external relations is analyzed. The authors conclude that digital technologies have high potential for the development of Russian small and medium-sized businesses and provide recommendations on the implementation of state policy measures aimed at optimizing the development of digital entrepreneurship in Russia.
entrepreneurship, digitalization, digital technologies, Internet, e-commerce, cybersecurity, digital platforms, digital literacy
1. Khanagha S., Volberda H., Oshri I. Customer co-creation and exploration of emerging technologies: the mediating role of managerial attention and initiatives. Long Range Planning, 2017, 50(2): 221-242. https://doi.org/10.1016/j.lrp.2015.12.019
2. Gukasyan Z. O., Tavbulatova Z. K., Aksenova Zh. A., Gasanova N. M., Karpunina E. K. Strategies for adapting companies to the turbulence caused by the COVID-19 pandemic. Business 4.0 as a Subject of the Digital Economy, ed. Popkova E. G. Springer, Cham, 2022, 639-645. https://doi.org/10.1007/978-3-030-90324-4_102
3. Ivanova N. M., Orlov M. A. Innovative development of Russian business amidst the COVID-19 pandemic. Voprosy innovatsionnoy ekonomiki, 2022, 12(2): 771-784. (In Russ.) https://doi.org/10.18334/vinec.12.2.114559
4. Heinonen K., Strandvik T. Reframing service innovation: COVID-19 as a catalyst for imposed service innovation. Journal of Service Management, 2020, 32(1): 101-112. https://doi.org/10.1108/JOSM-05-2020-0161
5. Prokhorova V. V., Skhaplok R. B., Vlasov M. I. Adaptation of organizations to the unfavorable economic situation resulting from the COVID-19 pandemic. Innovatsionnaia ekonomika: perspektivy razvitiia i sovershenstvovaniia, 2021, (3): 92-97. (In Russ.) https://doi.org/10.47581/2021/FA-09/IE/53/03.016
6. Polyanin A. V., Soboleva Yu. P., Tarnovsky V. V. Digitalization of processes of small and average business. Administrative consulting, 2020, (4): 80-96. (In Russ.) https://doi.org/10.22394/1726-1139-2020-4-80-96
7. Ustinova N. G. Digital economy and entrepreneurship: problems of interaction. Vestnik Saratovskogo gosudarstvennogo sotsialno-ekonomicheskogo universiteta, 2019, (3): 32-37. (In Russ.) https://www.elibrary.ru/jggpcc
8. Molchan A. S., Karpunina E. K., Kochyan G. A., Petrov I. V., Velikanova L. I. Effects of digitalization: new challenges for economic security systems. Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage: Proc. 34th Intern. Business Information Management Association Conf., Madrid, 13-14 Nov 2019. International Business Information Management Association, 2019, 6631-6639. https://www.elibrary.ru/ymgyoh
9. Karpunina E. K., Ruzhanskaya N. V., Podorova-Anikina O. N., Zubareva N. N., Luchaninov R. S. Transformation of consumer behavior during the COVID-19 pandemic. Geo-Economy of the Future. Sustainable Agriculture and Alternative Energy. Springer, Cham, 2022, 85-96. https://doi.org/10.1007/978-3-030-92303-7_10
10. Zemtsov S. P., Tsareva Yu. V. Development trends of small and medium-sized enterprises amid pandemic-induced crisis. Russian Economic Development, 2020, 27(5): 71-82. (In Russ.) https://www.elibrary.ru/myxtiv
11. Chesbrough H. To recover faster from Covid-19, open up: managerial implications from an open innovation perspective. Industrial Marketing Management, 2020, 88: 410-413. https://doi.org/10.1016/j.indmarman.2020.04.010
12. Polujanova N. V. Guidelines for the region’s socio-economic policies during the pandemic. Geo-Economy of the Future. Springer, Cham, 2022, 733-743. https://doi.org/10.1007/978-3-030-92303-7_76
13. Shurchkova J. V., Zinovyeva I. S., Polujanova N. V., Galitskaya Y. N., Berlizev R. N. Tools for overcoming the crisis phenomena of the pandemic in the socio-economic development of the countries. Geo-Economy of the Future. Springer, Cham, 2022, 175-187. https://doi.org/10.1007/978-3-030-92303-7_20
14. Zimovets A. V., Sorokina Yu. V., Khanina A. V. Analysis of the impact of the COVID-19 pandemic on the development of enterprises in the Russian Federation. Ekonomika, predprinimatelstvo i pravo, 2020, 10(5): 1337-1350. (In Russ.) https://doi.org/10.18334/epp.10.5.110126
15. Moiseev S. S., Bolonina S. E., Petrov I. V., Zanyukov E. V., Konovalenko D. A. Economic security of regions during a pandemic: methods for diagnosing problem areas and ensuring sustainability. Towards an Increased Security: Green Innovations, Intellectual Property Protection and Information Security. ISC 2021. Lecture Notes in Networks and Systems. Springer, Cham, 2022, vol. 372, 583-598. https://doi.org/10.1007/978-3-030-93155-1_64
16. Voronov A. A., Sobolevskaya T. G., Smirnova E. V., Shugaeva O. V., Ponomarev S. V. Managerial problems of enterprise development during the pandemic COVID-19. Towards an Increased Security: Green Innovations, Intellectual Property Protection and Information Security. ISC 2021. Lecture Notes in Networks and Systems. Springer, Cham, 2022, vol. 372, 841-851. https://doi.org/10.1007/978-3-030-93155-1_91
17. Antonova M. P., Barinova V. A., Gromov V. V., Zemtsov S. P., Krasnoselskikh A. N., Milogov N. S., Potapova A. A., Tsareva Yu. V. Development of small and medium-sized entrepreneurship in Russia in the context of the implementation of the national project. Moscow: "Delo" RANEPA, 2020, 88. (In Russ.)
18. Yusupova S. M. Small business in the Russian economy. Vektor ekonomiki, 2020, (8). (In Russ.) URL: http://www.vectoreconomy.ru/images/publications/2020/8/worldeconomy/Yusupova.pdf (accessed: 12.01.2023).
19. Molchan A. S., Osadchuk L. M., Anichkina O. A., Ponomarev S. V., Kuzmenko N. I. The 'Digitalisation trap' of Russian regions. International Journal of Technology, Policy and Management, 2023, 23(1): 20-41. https://doi.org/10.1504/IJTPM.2023.129468
20. Karpunina E. K., Shurchkova J. V., Kochetkova E. V., Ponomarev S. V., Tretyak V. P. Cybercrime in the system of economic security threats. The 35th IBIMA conference: Proc. Intern. Sci. Conf., Seville, 1-2 Apr 2020, 2679-2690.
21. Strelnikova T. D., Klimentova E. A., Piven I. G., Starodubtceva A. S., Ivinskaya I. V. The impact of the COVID-19 recession on the Russian labor market. Digital Technologies and Institutions for Sustainable Development. Springer, Cham, 2022, 3-9. https://doi.org/10.1007/978-3-031-04289-8_1
22. Podorova-Anikina O. N., Karpunina E. K., Gukasyan Z. O., Nazarchuk N. P., Perekatieva T. A. E-commerce market: intensification of development during the pandemic. Imitation Market Modeling in Digital Economy: Game Theoretic Approaches. ISC 2020. Lecture Notes in Networks and Systems. Springer, Cham, 2022, vol. 368, 363-373. https://doi.org/10.1007/978-3-030-93244-2_40
23. Karpunina E. K., Gubernatorova N. N., Sobolevskaya T. G. Effects of the COVID-19 pandemic: new patterns of consumer behavior. Newsletter of North-Caucasus Federal University, 2022, (1): 63-76. (In Russ.) https://elibrary.ru/iyhzbo
24. Revinova S. Yu., Tretiakova D. A. E-commerce in Russia amid COVID-19 restrictions. Voprosy innovatsionnoy ekonomiki, 2021, 11(4): 1319-1338. (In Russ.) https://doi.org/10.18334/vinec.11.4.113757
25. Taalbi J. What drives innovation? Evidence from economic history. Research Policy, 2017, 46(8): 1437-1453. https://doi.org/10.1016/j.respol.2017.06.007
26. Savenko N. E. Force majeure and business risks during the coronavirus pandemic. Bulletin of the South Ural State University. Ser. Law, 2020, 20(3): 50-56. (In Russ.) https://doi.org/10.14529/law200307
